Zero To Hero: Building a Brand Series
Moving Forward From Amazon
In the previous blog post, Manuel went over some great strategy and techniques on how you can pitch your products to retailers and wholesalers across the world.
Today’s blog post marks the final blog post of this great series. This post will be all about thinking forward and expanding your business into other areas.
Expand Into The Other Amazon Global Markets
Amazon is still the number one E-commerce marketplace in the world, and it will be for a long time. Although we believe that Amazon has some disadvantages for sellers who wish to have complete control over their business, you should always list your product there. Currently, the markets which we recommend expanding to, are:
- Amazon EU(UK & Germany should be a priority).
- Amazon Japan
These marketplaces have a much lower volume than their US counterpart, however, the traffic and sales are increasing year-on-year and Amazon has been investing heavily to attract buyers & sellers to their marketplaces outside the US.
Expand Into Other E-Commerce Marketplaces
There are a number of ECommerce marketplaces that allow you to list your products, some also have a similar fulfillment service like Amazon FBA. While not all ECommerce marketplaces are ideal(some have very low sales volume), this will allow you to increase your brand visibility and target markets which your competition is unlikely to target.
In my opinion, the marketplaces that make the most sense to register a seller account are:
- Walmart & JET
Focus On Growing Your Online Store
Having your own ECommerce store is only to have complete control over your brand & pricing. One of the things I like about having an ECommerce store is that I have complete freedom when it comes to:
- Creating special offers/giveaways.
- Store Design & Branding
- Customized Packaging
- Control over Customer Service & Experience
However, the best thing about having your own store is that it’s a challenge! While Amazon definitely needs some mastering – all the buyer traffic is already there! With your own store, you need to spend an enormous amount of time dedicated to bringing traffic to your website.
While this requires a lot of hard work and testing, in my opinion, it’s more rewarding and it can be scaled significantly once you have a working formula
We feel this step is the most important part of any business. A successful business is a scaleable business. While you should always retain control over the key tasks of your business, it is important to delegate tasks, especially those tasks that are time-consuming or you have no expertise in.
With the rise of freelancing and outsourcing websites, it is very easy to find very skilled freelancers or companies for your business. In my opinion, these are the tasks that you should definitely outsource:
- Product & Packaging Design
- Product Inspection
- Logistics(Freight Forwarder, Warehousing etc)
- Product Sourcing
- Legal & Accounting
- Social Media Marketing
- Company Branding
- Graphic Design
Of course, what tasks you outsource depends entirely on you, however, if you want to scale your business and achieve freedom, you need to delegate tasks.
This blog post concludes our Zero To Hero: Building a Brand series, we hope that this series proved helpful in your efforts to build a truly successful and global brand.
Building a brand takes a lot of effort, however with the right strategy in place, you will have a company that has great products and it’s loved by its customers.
We would appreciate any feedback you have on this series and if there is anything we can help you with, kindly leave a comment below.
All the best & happy selling,
Duncan & Manuel