Using Amazon Posts to Increase Traffic by 10%

Amazon Posts was released by Amazon in 2021/2022 as a small beta but it’s been quickly overlooked by a lot of Amazon sellers.

Today, we’re going to talk about how this program can increase your organic traffic by 10%.

Does a 10% increase in revenue sound too small to be worth it? Let’s take an example.

You’re currently doing 50k/month in revenue. You hire a VA for $5/hour to create a backlog of Amazon Posts and post 3x/week.

Within 3 months, you’re seeing an increase of 10% in overall revenue – or an additional $5,000/month ($60,000/year) just from Amazon posts.

In this scenario, you’ve increased revenue by $60,000/year with under 1 hour of work per week.

Sound worth it? Keep reading to discover exactly how to implement this system today

In this Tips edition, I’ll cover

  • What are Amazon Posts
  • Where do Amazon Posts appear
  • How to use Amazon Posts to maximize ROI

What are Amazon Posts?

Amazon posts is a beta program made available from Amazon to sellers. The best way to think about it is Amazon’s attempt at Instagram.

Sellers can post different images, tag products, and make it all available in a feed.

Anatomy of an Amazon Post

As shown in the image below, each Amazon post contains five separate elements: brand, image, products, a caption, and tags.

image 35

If you click on the Amazon post, you’ll be able to see the product details or to see more posts similar to it.

Where do Amazon Posts appear?

Amazon states that Posts can automatically appear in

“feeds and detail pages based on relevance and customer engagement”

What does that mean though? Let’s investigate. In essence, there are 3 main places, your posts can appear product listing (your brand and competitor brands), related posts feeds, and category post feeds.

Product Listings

Sometimes your posts will appear at the bottom of your product page listing under the heading “More from the This Brand”. While writing this newsletter, I was unable to find an example in the categories I searched.

However, it looks similar to the below.

image 37

This is a free way to take up more real estate on your own listing and competitors.

Related Post Feeds

If you click on an Amazon post, you will be taken to a Related Posts feed that looks like the below. Your posts can show up here as well.

image 38

Category Feeds

If you click on the tags at the bottom of an Amazon post, you’ll be taken to a list of posts from the overall category. It looks like the below.

image 36

Using Amazon Posts to Maximize ROI

Amazon posts should be used similar to an Instagram presence for a brand. Images should show the product in use, lifestyle photos, and photos of customers using the product.

Below shows some good examples. Each image shows the product in use along with a short caption.

image 39

Many sellers are reporting an estimated 5 – 10% increase in organic traffic for their brand through using Amazon Posts.

While this likely isn’t the first (or even the 3rd/4t thing) you should be focusing on with your Amazon FBA brand, Amazon Posts represent a FREE way to increase traffic on Amazon.

My Recommendation

You should already have a library of creative assets for each of your products on Amazon.

  1. Write simple captions for each of these photos
  2. Assign products to each photo – focus on your best sellers first
  3. Post 2-3x/week with the appropriate category and tags.

If you don’t want to do this, this would be a perfect task for a Virtual Assistant to perform.

I know 5-10% sounds small but as competition increases on Amazon, you must take advantage of any edge over your competition.

2 Actionable Takeaways

Here are actionable takeaways that you can apply to your business today:

  1. Repurpose your existing creative assets for Amazon Posts
  2. A posting strategy of 2-3x/week can increase traffic by 5-10%

Analyzed by Jon Elder

Jon has sold over $10 million in sales on Amazon since 2014 and exited 5 Amazon brands for millions. He now helps Amazon sellers experience the same level of success through 1:1 coaching. He is happily married with two kids in Texas!