With the recent news that Amazon is planning to launch their FBA program in Australia, everyone is looking for information on how to import and launch their products in this new market. With a population of 23.7 million, and one of the world’s richest economies, you don’t want to miss the opportunity of launching too late. For this reason, we wanted to make a complete guide on how to import to Australia. At Import Dojo, our main focus has always been to help people import their products and launching into new markets. With that being said, the key here is to launch your product(s) as soon as possible! This will establish your brand much faster in Australia and being live on Amazon AU before your competition should be your #1 goal.
E-Commerce in Australia
With the facts above alone, it already shows you that Australia is a great market to be in. In fact, one of the main reasons why Amazon wants to expand there is that they see massive potential. Currently, Amazon AU is only limited to the Kindle market. Regardless, every country has it’s own regulations, certifications and product requirements. So let’s have a deeper look on what you need to be complaint.
Legal Requirements & Import Regulations
Australian Registered Body Number(ARBN)
Documents Required To Obtain an ARBN
Australian Securities and Investments Commission
PO BOX 4000
Gippsland Mail Centre
Beyond the paperwork, there are a few additional requirements that have to be met for your business to be operational in Australia. You can find the additional requirements in the forms above. Please note that this depends on your business and the requirements are different depending on the company structure & operations.
The ASIC also requires all foreign companies who wish to conduct business in Australia the following:
– A local agent.
– A registered office.
– A registered public officer.
– An attorney’s office that can conduct duties on the company’s behalf.
Australian Business Number(ABN)
Obtaining an ABN
Certifications, Labelling & Mandatory Standards
Australia has it’s own certification requirements issued by the Australian Standards. To check what certifications you need for your products(if any), they are partnered with SAI Global, a testing and certification third-party lab that is officially recognized by them.
Aside from the product certification and product safety labelling, every product must meet the have the following labels: > Trade Descriptions – All products must have the correct trade description in English. > Country of Origin – The country of origin must be clearly labelled on the packaging in English(example: Made in China).
* Please note that in addition to the above, you also need to meet the Amazon FBA labeling requirements.
Australia takes consumer safety very seriously! You need to make sure that all your products are labelled with the required safety labels and that they meet all safety & hazard regulations. You can find what the requirements are for each product here. It is a criminal offence to supply products to consumers that don’t meet all the required product safety standards.
Prohibited and Restricted Goods
Australia has a list of prohibited and restricted goods. You can still import these products if you can obtain the necessary permits & licenses.
To import organic products into Australia, you need additional certifications in addition to the above requirements. If you have organic certifications such as the European Standard and USDA Certified Organic, these are normally accepted. However, the most recognized certification for organic goods in Australia is the Australian Certified Organic. You can apply online to have your products marked as certified organic. Below is a list of all the accepted organic certifications in Australia.
Having all the necessary organic certifications is crucial to not risk seizure of goods and fines when importing to Australia.
Useful Links & Resources