What is an Alibaba Gold Supplier?

What Is an Alibaba Gold Supplier?

A Gold Supplier is a membership that providers on Alibaba can purchase to increase visibility in searches and exposure on the Alibaba platform itself.

The company is verified as being a legally registered business, but that is the full extent of the mentioned vetting that is done for a company to qualify as a Gold Supplier. As long as they are a legally registered business in China and pay the required fee to be registered as a Gold Supplier, that’s all it takes.

This does mean that a company cares enough to pay for a membership, but it doesn’t have the same meaning that many apply to “gold standard” in other industries. This is why I firmly believe in due diligence to always learn as much as you can about potential suppliers you would be doing business with.

Gold Suppliers do get updated emblems on their listings to show how long they have been a Gold Supplier on the platform.

Are Alibaba Gold Suppliers Safe?

The Gold Supplier Status shows a company was willing to invest for more attention and to be found by potential customers, but in this case that’s pretty much all it guarantees.

While there are no doubt some Gold Suppliers who do good and reliable work, in my opinion there’s also a much higher chance of running into problems with these suppliers as opposed to going to the next premium membership level of Verified Supplier.

What Is the Difference Between a Gold Supplier and Verified Supplier?

On Alibaba Gold Suppliers and Verified Suppliers only have one thing in common: they are both premium memberships that factories and companies pay for in order to get that additional attention on the Alibaba website.

The differences between the two are enormous (here’s a hint: Verified supplier is MUCH better).

The requirements for becoming a Gold Supplier:

  • 3rd party verification of business registration
  • $3,500 – $7,000 a month depending on the Gold Supplier package the seller chooses

The requirements for becoming a Verified Supplier:

  • 3rd party verification of business registration
  • 3rd party verification of business paperwork
  • On-site factory & shipping capacity audit
  • On-site paperwork audit 
  • Membership prices vary by region but commonly reach $12,500 or higher per year

This is a much more thorough vetting process that actually requires a certain level of quality, or at least capacity for quality, an operating business that can pass an independent 3rd party audit, and paperwork auditing that goes beyond the basic business registration.

In theory, the higher price also helps to weed out potential scammers since this shows a heavier commitment to remaining in good enough standing to remain a Verified Supplier with Alibaba.

For Westerners looking for a vetted supplier, the “Verified Supplier” is the membership that you should be looking for if quality and reliability are major concerns. 

While Verified Supplier isn’t a guarantee that no scams or shady dealings will take place, it does make the odds of a good deal much higher in my experience.

Personally, Verified Supplier is the premium membership I’m looking for when looking at suppliers on Alibaba.

If for whatever reason there were none of those for the specific products I was looking for, I would be more inclined to look at Gold Suppliers versus listings with no membership at all.

However, due diligence would be even more important in that situation.

[thrive_leads id=’51377′]

Frequently Asked Questions about Alibaba Gold Suppliers

Can I Trust Alibaba Gold Suppliers?

The old saying “Trust but Verify” applies here. Most people think of gold as a rating of quality because that’s how it’s often used: Platinum, Gold, Silver, Bronze, etc. However, that’s not an accurate picture of what Gold Supplier means on Alibaba, which can cause confusion.

In my experience Gold Suppliers tend to be more trustworthy than suppliers with no membership potentials, but I would trust Verified Suppliers over Gold Suppliers as a general rule.

Due diligence is extremely crucial before trusting any supplier on Alibaba, including Gold Suppliers.

Who Can Become a Gold Supplier?

According to Alibaba, Gold Supplier is a premium membership that “Maximizes ROI on investment.” While there is an authentication and verification process, it’s not of the same level or reputation as those that must be passed by Verified Suppliers.

Can Only Chinese Companies Become Gold Suppliers?

Technically, yes. Only companies based in China, Hong Kong, and Taiwan. However, there is a variation called Global Gold Supplier which is the equivalent for companies based outside of China.

Analyzed by Jon Elder

Jon has sold over $10 million in sales on Amazon since 2014 and exited 5 Amazon brands for millions. He now helps Amazon sellers experience the same level of success through 1:1 coaching. He is happily married with two kids in Texas!