What if my product wont sell?
Definitely a question that I get a lot would be “what if the product I picked won’t sell?
Sure, there’s always a risk when you pick a product that it won’t sell as expected. The market is getting more competitive by the day and competition doesn’t sleep either.
However I’ve come to the conclusion that even if your product does not sell as expected there’s always a way to get around this and to get rid of stock or possibly even make a profit (or at least get your costs back).
- Sell at cost
- Run a promotion at high discount to get some traction
- Work with influencers/make use of social media
- Sell on liquidation sites (US)
1. Sell at cost
On another note I’ve been preaching for years that for having a successful brand you need to be active on social media and build a community there.
4. Sell on liquidation sites
And lastly you could still sell on liquidation sites at a high discount to recover at least some of your investment. I’ve not done this personally but I know some people that have and quite successfully so.
These sites are great both ways. Sometimes you can get great deals of products on there to sell on Amazon later or sign up as a seller on there to get rid of stock.
Here are some of the sites that I know of:
All of the above are simple to sign up and to apply as a seller. What you’d have to do is to remove your inventory from Amazon to a third party logistics company who can fulfill the orders on these liquidation sites.
Source.com has integrated shipping meaning you can send your inventory to them and they’ll take care of everything.
I found that many sellers or becoming sellers don’t even start with a product because they are already worried about not being able to sell their product. You need to get over that fear and just start somewhere.
If possible test a smaller quantity from your supplier but the main message here really is just go for it and don’t worry too much!
To our success!